Szczegóły:
- Wydawca: Placet
- ISBN: 9788374880442
- Autor: Sławomir Smyczek
- Język: angielski
- Premiera: 2012
- Kategoria: Nonfiction
Consumer behavior on international market
autor: Sławomir Smyczek
Jeżeli nie widzisz powyżej porównywarki cenowej, oznacza to, że nie posiadamy informacji gdzie można zakupić tę publikację. Znalazłeś błąd w serwisie? Skontaktuj się z nami i przekaż swoje uwagi (zakładka kontakt).
Consumer behavior on international market | Ebook | Opis
Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table.The book does not cover all the important problems and issues of consumption and consumer behavior on the international market. It allows, however, prepare them as full identification, presenting the importance and role that consumers on contemporary global market.