![Ebook Marketing Automation Revolution pdf do pobrania Ebook Marketing Automation Revolution pdf](https://freebok.pl/wp-content/uploads/2020/02/marketing-automation-revolution-grzegorz-blazewicz.jpg)
Szczegóły:
- Wydawca: Wydawnictwo Naukowe PWN
- ISBN: 9788301195380
- Autor: Grzegorz Błażewicz
- Język: Angielski
- Premiera: 2017-11-29
- Kategoria: Biznes
Marketing Automation Revolution
autor: Grzegorz Błażewicz
Jeżeli nie widzisz powyżej porównywarki cenowej, oznacza to, że nie posiadamy informacji gdzie można zakupić tę publikację. Znalazłeś błąd w serwisie? Skontaktuj się z nami i przekaż swoje uwagi (zakładka kontakt).
Marketing Automation Revolution | Ebook | Opis
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers, the solving of which requires not only appropriate technologies, but also a new kind of knowledge.The book leads the reader through the innovative technology of online marketing in the following areas:• collecting and processing large amounts of user data;• delivering personalized messages across all channels in real time;• process automation;• improving communication between marketing and sales departments.This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.